01Founder-led distribution

Founder Distribution for B2B SaaS.

We build and run your LinkedIn, Reddit, and Twitter presence. You close the meetings we generate.

Trusted by forward-thinking teams
Clients: TalentGPT, PrepNest, Sked Club, Mockzy, Distrute, Turtlepic, VibeLRN, Grit School
240,677
Impressions in 4 months
2,654%
Growth vs prior period
35+
Meetings booked per month
03What we do

Three channels. One system. Run by us.

LinkedIn, Reddit, and Twitter are where your buyers live. We build your presence there so you compound instead of cold pitching forever.

01

LinkedIn

Your buyers are on LinkedIn every day. If your profile looks abandoned and your posts get 80 impressions, you are invisible to the exact people who should be buying from you. We fix the profile, write the content, run the outbound, and manage the inbox. You show up to calls.

02

Reddit

Your ICP is on Reddit right now asking questions your product answers. Nobody is there representing you. We participate in the right communities, answer the right threads, and make sure when someone searches for your solution, your name comes up. Naturally. Not spammily.

03

Twitter / X

Twitter still moves fast in B2B SaaS. A single thread from the right founder can do more pipeline in 24 hours than a month of cold email. We build your presence, write in your voice, and make sure you are part of the conversations your buyers are having.

Your product is not the reason founders stay unknown. Their distribution is.

Vanshika Agarwal, founder of The Distribution Lab
04About

I built this because I kept seeing the same thing.

Great product. Dead pipeline. Founder posting into the void and wondering why nobody was showing up.

I am Vanshika. I understand SaaS and I understand distribution. Most people understand one or the other. I built TDL in the gap.

We work with seed to Series A B2B SaaS founders. First month is Rs. 30,000. We prove it works before we talk about what comes next. US, UK, UAE.

Founder-ledEnd-to-end execution
05FAQ

Questions founders actually ask.

On LinkedIn we write your content, run outbound to your ICP, and manage the inbox. On Reddit we participate in the communities where your buyers ask questions and make sure your product comes up naturally. On Twitter we build your presence and write in your voice. Everything is done for you. You just show up to the meetings we book.

No. That is the point. We need 30 to 60 minutes from you once a week, a call or voice notes. We handle everything else. The content sounds like you because we learn how you think. You stay focused on the product.

First month is Rs. 30,000. We prove the system works before we talk about what comes next. No lock-in, no 6-month contracts upfront. If it works, we scale. If it does not, we have an honest conversation.

LinkedIn outbound starts generating conversations in week 2 to 3. Content takes 60 to 90 days to compound. Reddit and Twitter are slower burns that pay off in month 3 and beyond. We will be straight with you about what to expect at each stage.

Primarily seed to Series A B2B SaaS founders. If you are B2C, have no product yet, or need a quick campaign with no strategy behind it, we are probably not the right fit.

Because most founders spread thin across eight channels and win on none. LinkedIn, Reddit, and Twitter are where B2B SaaS buyers live, research, and make decisions. We go deep on three channels and build something that compounds instead of burning budget on five things that go nowhere.

No. Anyone who does is lying. What we can tell you is that we have done this before, we know what works, and we will show you the numbers every week. You will always know exactly what is happening and why.

Start a project

Your buyers are online right now. Are you?

Tell us about your product. We will tell you where your distribution is broken and what we would do about it.

Start a Project